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The People Who Make or Break a Campaign

Copywriting in an AI-Centric World

TeenWise is a company based in Redmond, WA that offers coaching for teen girls facing friendship challenges and support for their parents. I produced two deliverables in the form of Instagram Reels that featured college students talking about their authentic experiences with teen bullying. The main goal for these deliverables was connection with the audience through true stories.

Bartaco is a restaurant chain throughout the United States that specializes in up-scale street food and prioritizing a coastal, relaxed dining experience for their customers. Working as a copywriter for them, I helped to produce 20+ deliverables for their New Year’s campaign. The campaign was called “Be a Dragonfly” as a shoutout to bartaco’s logo and the meaning behind it as a symbol of new beginnings and transformation — exactly what customers look for in the New Year.

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