Bartaco is a restaurant chain throughout the United States that specializes in up-scale street food and prioritizing a coastal, relaxed dining experience for their customers. Working as a copywriter for them, I helped to produce 20+ deliverables for their New Year’s campaign. The campaign was called “Be a Dragonfly” as a shoutout to bartaco’s logo and the meaning behind it as a symbol of new beginnings and transformation — exactly what customers look for in the New Year.